In the matrix
Amla + Rosehips
Whole-fruit vitamin C, protected against the air and heat that degrade it. The one you’re looking at.
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Herbosomal® patented technology · PI2023005773
Not another vitamin C tablet
A vitamin C tablet is one molecule made in a factory. Amla and rosehips are two of the most vitamin C-dense fruits on earth, and they arrive with everything that grew alongside it. We hold both in a patented phospholipid matrix so the fragile parts survive the shelf and the fat-soluble parts get absorbed.
RM129
RM159
200g pouch · 40–200 servings · free delivery in West Malaysia
- 100mg vitamin C per 5g serving — 111% of daily value, from fruit
- Amla + rosehips, not synthetic ascorbic acid
- No added sugar, no sweeteners, seven ingredients total
- Made in Malaysia · GMP & MeSTI certified facility
GMP Certified
MeSTI Certified
Patented Process MY-188945-A
Made in Malaysia
100mg vitamin C · per 5g
111% of your daily value, and none of it made in a lab
Amla (Indian gooseberry) is one of the richest natural sources of vitamin C known. Rosehips sit close behind, and bring carotenoids that amla doesn’t have. Between them you get the vitamin plus the polyphenols, tannins and pigments that grew with it — the parts a tablet leaves out.
The problem with vitamin C powder
Vitamin C is fragile. Most fruit powders lose it before you do.
Ascorbic acid is one of the least stable nutrients in food. Heat during drying, oxygen in the pouch, humidity in a Malaysian kitchen — each one degrades it. A fruit powder can be tested at packing and be worth noticeably less by the time you finish the bag.
Heat-sensitiveStandard spray-drying and milling put fruit through temperatures vitamin C doesn’t enjoy.
Oxidises in airEvery time you open the pouch, oxygen gets in. Ascorbic acid reacts with it.
Some parts need fatRosehip carotenoids are fat-soluble. In a plain fruit powder taken with water, most of that goes to waste.
How Herbosomal® works here
The matrix does two jobs at once
It protects. Each fruit particle is held inside a phospholipid carrier built from MCT oil and sunflower lecithin. That shell puts a physical layer between the vitamin C and the oxygen and moisture that degrade it.
It delivers. The parts of rosehips that are fat-soluble — carotenoids, galactolipids — are carried in a lipid form your gut is built to take up, instead of being washed past in water.
Patent PI2023005773 · Biotechnology with patented process MY-188945-A
Side by side
A vitamin C tablet vs. two whole fruits
Both say “vitamin C” on the label. They are not the same thing arriving in your body.
| Vitamin C tablet | Amla Rosehips Matrix | |
|---|---|---|
| Where it comes from | Ascorbic acid, synthesised industrially — usually from corn glucose. | Two whole fruits, dried and encapsulated. Nothing synthesised. |
| What comes with it | The molecule, plus binders, anti-caking agents and often sweeteners or colour. | The polyphenols, tannins and carotenoids that grew in the fruit alongside the vitamin C. |
| The dose | Frequently 1000mg — over ten times the daily value. Most of the excess is simply excreted. | 100mg per serving, 111% DV. A food-level amount you can take every day. |
| Fat-soluble compounds | None. Ascorbic acid is water-soluble and that’s the whole product. | Rosehip carotenoids carried in a phospholipid form built for lipid uptake. |
| Stability in the pack | Coated tablet, but once fruit powder is exposed it degrades with air and humidity. | Encapsulation puts a lipid layer between the actives and the air in your pouch. |
| How you take it | Swallow a tablet. High doses can be rough on an empty stomach. | Stir 1–5g into water, juice or a smoothie. It’s food, so it behaves like food. |
What’s inside
Seven ingredients. That’s the whole list.
Amla Powder, Rosehips Powder, MCT Oil, Sunflower Lecithin, Arabic Gum, Starch, Silica.
Amla (Phyllanthus emblica)
Indian gooseberry, a cornerstone of Ayurvedic practice for centuries. One of the densest natural sources of vitamin C, and heavy in tannins and polyphenols.
Rosehips (Rosa canina)
The fruit left behind after a rose flowers. Brings vitamin C plus carotenoids and galactolipids that amla doesn’t carry.
MCT Oil + Sunflower Lecithin
The carrier system. These fats form the phospholipid shell around each particle — the mechanics of Herbosomal®, not filler.
Arabic Gum, Starch, Silica
Food-grade stabilisers that keep a fat-loaded powder free-flowing and shelf-stable. Nothing artificial, no sweeteners.
Per 5g serving: 20 kcal · 100mg vitamin C (111% DV) · 0g added sugar · 4.2g carbohydrate. Full panel on pack.
Daily use
Tart, bright, and it disappears into anything cold
Scoop 1–5g
One teaspoon a day covers your vitamin C. Go higher if you want more of the fruit compounds.
Cold liquids work best
Water, orange juice, yoghurt, a smoothie. Skip boiling water — heat is the one thing vitamin C doesn’t survive.
Seal it and chill it
Push the air out, close the zip, keep it in the fridge or somewhere cool and dry.
Why it says “Matrix” on the pack
The Matrix isn’t the recipe. It’s the carrier.
Amla and rosehips are what we put into it. The Matrix is the phospholipid carrier system that holds them — and it works on any botanical that’s fragile, fat-soluble, or hard to absorb. Swap the actives, keep the delivery.
In the matrix
Turmeric + Black Ginger
The same carrier solving the opposite problem: curcumin is notoriously hard to absorb, so the matrix is doing delivery work instead of protection.
See Turmeric Black Ginger →Next in the matrix
[EDIT — name your next SKU here, or write “Tell us what you’d want encapsulated next” with a link to a short form. An open slot invites people to come back.]
Building a supplement brand? The Herbosomal® Matrix is available for contract manufacturing through Bionutricia. If you have an active with a stability or absorption problem, we can encapsulate it. Talk to the manufacturing team →
From customers
What people say after the first pouch
★★★★★
[REPLACE — real quote. The strongest ones here mention taste, or switching away from tablets.]
— Name, City
★★★★★
[REPLACE — pick a reviewer who looks like your target buyer. Vary age and background across the three.]
— Name, City
★★★★★
[REPLACE — one that handles an objection, e.g. “I thought it’d be sour” or “I was already taking a 1000mg tablet”.]
— Name, City
Choose your pack
Buy more, pay less per gram
A 200g pouch lasts roughly 40 days at one teaspoon a day.
The pair
Amla Rosehips + Turmeric Black Ginger
RM239
Save RM29 · one for morning, one for night
Add both to cartFinish the pouch. If nothing changed, we refund it.
Use it daily for 30 days. If you don’t feel a difference, email sales@bionutricia.com with your order number and we’ll refund you — even if the pouch is empty. You keep the pouch.
Questions
Before you order
What does it taste like?
Tart and slightly astringent — amla is genuinely sour, and rosehips are bright and a little floral. It is not sweetened. Most people mix it into juice, yoghurt or a smoothie rather than plain water.
Why only 100mg when tablets have 1000mg?
Because 100mg already covers your daily requirement, and vitamin C is water-soluble — what your body doesn’t use, it excretes. We’re not competing on the size of the number. The value here is the fruit compounds that come with it, which a synthetic tablet has none of.
Can I mix it into hot water or tea?
Better not to. Vitamin C degrades with heat, so anything near boiling works against the product. Cold or lukewarm liquids only.
What does “Matrix” mean on the pack?
Matrix refers to the phospholipid carrier system, not the fruits. Amla and rosehips are what sits inside it. The same carrier is used in our Turmeric Black Ginger Matrix with a different set of actives, and can be applied to other botanicals.
Is it Halal?
[EDIT — state your exact certification status. If you hold JAKIM certification, name it and show the logo. If it is pending, say so plainly. Do not leave this question off the page: for a large share of the Malaysian market it is the deciding question.]
Can I take it with medication, or while pregnant?
Speak to your doctor or pharmacist first. Amla can interact with blood thinners and diabetes medication, and high vitamin C intake affects iron absorption. We don’t recommend it during pregnancy or breastfeeding without medical advice.
Why does the powder clump sometimes?
It’s a fat-carrying powder, so it draws moisture. Clumping doesn’t affect quality — seal the pouch and keep it cool and dry. Colour and texture also shift slightly batch to batch because the fruit is natural.
How fast is delivery?
[EDIT — e.g. Orders before 2pm ship same working day. West Malaysia 1–3 working days, East Malaysia 3–5.]
RM129
Amla Rosehips · 200g
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